Internet Marketing – Keywords…Keywords…Keywords

Keywords are the central focus of any Search Engine Marketing strategy. Keywords need to be researched rather intensively to gain insight as to popularity, relative competition and, if you are engaging in PPC, the bidding data as it relates to budget.

SEO and the Power of Web Analytics

There’s no question; no matter if you are a well known brand, or you are a small company just starting out, you need an online presence. And the best way to create an online presence is through Search Engine Optimization and Pay per Click. Both of these methods of online visibility require one very important parameter; analytics.

Getting Search Engine Ranking Results – The Pleasure of it All

I must say I took a lot of pride today in sending out our unique Performance-Based Fee Invoices to our clients who use Optimum7 SEO to achieve top 3 page listings for Google, Yahoo and MSN.
Without divulging specifics, all of our SEO clients are getting great visibility now. The invoice is accompanied by literally dozens of spreadsheet pages identifying the keywords, the associated URL’s, the position and associated pages for each of the major search rankings.

Search Engines and the Microsoft Yahoo Fiasco

Today we learned that Microsoft’s bid for Yahoo is a thing of the past. Jerry Yang thinks he should get $38 a share and apparently Steve Ballmer at Microsoft won’t budge from his initial offer of $31, although some suggest that Microsoft was willing to go to $33.

Search Engine Spiders are Hungry!

SEO professionals, and hopefully their clients, are acutely aware that it is a very competitive world at the top of the search engine pages. When you are vying for top positions on the major search engines, you are now way beyond the mundane tasks of meta tags, title tags and other basic internal components that are best described in Search Engine Optimization “101.”

Google Search Rankings and the Grocery Store

Sometimes a simple analogy goes a long way towards explaining how things work. Search Engines and Search Engine Marketing are often times confusing to consumers and businesses alike. What is Search Engine Marketing? How does it work? What can it do for my business?

The US Economy, The Media and Your Online Business

While the media, traditional and online, provides its daily drumbeat of negative economic and financial woes, there seems to be precious little discussion of what the hard facts really are in the US Economy and the global economy.  You would think from all of the mindless chatter and stale debate between supply-siders and demand-side promoters [...]

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