Organic Search Engine Optimization – Better Value?

Posted on May 9, 2008
Filed Under Search Engine Optimization |

SEO and MoneyI saw the following set of data regarding Paid Search showing the latest trends as measured in ad spending for the past two months.
It is clear that paid search or PPC, the ads that appear above and to the right of Google Search pages, continues to grow.  While this clearly benefits Google, what does this mean for PPC advertisers and what do this mean for you?

With ad spending rising for individual categories, a whopping 23% for the Mortgage industry, it clearly indicates that the actual cost per click, the CPC, is rising and therefore the bar to actually display an ad for these key words is rising.

Pair this with the fact, that less than 1 in 3 searchers actually click on these ads in favor of the more trusted organic, sometimes called, natural listings and you can see the real negative to Paid Search.  The cost will go inexorably higher over time simply based on “wallet size” and other economic factors.

The real long term answer to online visibility with RELEVANCE AND ACCEPTANCE is Organic Search.  Organic Search results are not ads; they are listings based on the relevance quotient or score determined by the search engine spiders.  These results are earned … a meritocracy of sorts.  There is no accident regarding who you are finding on page 1.  These are the most relevant results.

So, how do you become relevant?  Hire a Search Engine Marketing or Internet Marketing Professional.  Make sure you see the results that they have achieved for their clients for targeted and relevant Keywords.

Understand that this is also expensive and takes significant time, depending on the competitiveness of the keyword phrases involved.  However, successful results will result in high rankings for you and it won’t cost you a thin dime more no matter how many times your listing is clicked.

Paid Search certainly has its place as part of an overall online marketing strategy.  But it is not a good tactic, particularly by itself or over the longer term.

Written By Arthur Cooper

 

 

 

 

 

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