Google Rankings and Reality

Is it really possible? How do you do it? What does it take and is that enough? I hear these questions all the time from friends, colleagues and clients. It seems impossible for some people to achieve top rankings on Google Search Result Pages. Most of the time, the reaction is, “Did you do that?” once they see the results I produce. So on this post, I’d like to answer these questions once and for all.

E-commerce, ROI and The Money Making Magic

As generic as this title reads, I promise not to talk to you about “10 methods to make money on the Internet”. As a matter of fact, what we do is far from it. I’m not in the business of selling phony books for 30 or so dollars and what we do does not take $30, but rather thousands of dollars.

Website Design and Sales 101

Designing and promoting your website usually includes discussions about imagery, textual content, SEO, sitemaps, home pages and internal and external linking. Conversion, of course, is discussed usually in terms of a “call to action.” However, precious little time is given to the real basics of selling. The internet and web sites haven’t changed anything about the way real people think, act, react and make decisions.

Conversion … When Great Web Design, Great SEO and PPC Aren’t Enough

You have invested a good deal of money, time and effort. You have created a great website with all of the proper elements. Your keywords are ranking well and you are getting excellent click-through- rates and conversions in the form of leads filled out through a well thought out conversion process.

To Outsource or not to Outsource? SEO and PPC Most Asked Question!

It’s a legitimate question and has always been. “Should I outsource my Internet Marketing or do it in house?” In my career of almost 8 years, I’ve been asked this question many times.

Organic Search Engine Optimization – Better Value?

It is clear that paid search or PPC, the ads that appear above and to the right of Google Search pages, continues to grow. While this clearly benefits Google, what does this mean for PPC advertisers and what do this mean for you?

Internet Search … So What Now, Microsoft?

If Microsoft has walked away from Yahoo for good, and I think they should, it will be a blessing. Over 40 billion dollars for a name brand is what it amounts to. Yahoo had the world by the tail at the beginning of the decade. The clear leader in all things internet and they just plain blew it! What can be a better testament to inept, egocentric and out-of-touch management than Jerry Yang’s playing hardball with Microsoft without an ounce of justification; he just gave away as much as 50% of the value of the deal for no reason that anyone can muster. In fact, his actions over the past 3 months are downright irresponsible as he actually and willfully destroyed share holder value with the sole objective of thwarting Microsoft’s takeover.

Search Engine Marketing - Buyer Beware

I just completed a phone conversation with someone who I originally talked with last week after he filled in a form on our website specifically asking about our Ecommerce packages and our SEO Services. I had provided him with some basic information and followed through with an email with links to specific pages / content on our website that were relevant to our conversation.

Internet Marketing – Keywords…Keywords…Keywords

Keywords are the central focus of any Search Engine Marketing strategy. Keywords need to be researched rather intensively to gain insight as to popularity, relative competition and, if you are engaging in PPC, the bidding data as it relates to budget.

Getting Search Engine Ranking Results – The Pleasure of it All

I must say I took a lot of pride today in sending out our unique Performance-Based Fee Invoices to our clients who use Optimum7 SEO to achieve top 3 page listings for Google, Yahoo and MSN.
Without divulging specifics, all of our SEO clients are getting great visibility now. The invoice is accompanied by literally dozens of spreadsheet pages identifying the keywords, the associated URL’s, the position and associated pages for each of the major search rankings.

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