Website Design and Sales 101

Designing and promoting your website usually includes discussions about imagery, textual content, SEO, sitemaps, home pages and internal and external linking. Conversion, of course, is discussed usually in terms of a “call to action.” However, precious little time is given to the real basics of selling. The internet and web sites haven’t changed anything about the way real people think, act, react and make decisions.

Conversion … When Great Web Design, Great SEO and PPC Aren’t Enough

You have invested a good deal of money, time and effort. You have created a great website with all of the proper elements. Your keywords are ranking well and you are getting excellent click-through- rates and conversions in the form of leads filled out through a well thought out conversion process.