http://sem-blog.optimum7.com Internet Marketing And More... Tue, 20 May 2008 15:00:33 +0000 http://backend.userland.com/rss092 en Is it really possible? How do you do it? What does it take and is that enough? I hear these questions all the time from friends, colleagues and clients. It seems impossible for some people to achieve top rankings on Google Search Result Pages. Most of the time, the reaction ... http://sem-blog.optimum7.com/duran/online-marketing-and-business/search-engine-optimization/google-rankings-and-reality/ As generic as this title reads, I promise not to talk to you about “10 methods to make money on the Internet”. As a matter of fact, what we do is far from it. I’m not in the business of selling phony books for 30 or so dollars and what ... http://sem-blog.optimum7.com/duran/online-marketing-and-business/ecommerce-online-marketing-and-business/e-commerce-roi-and-the-money-making-magic/ Designing and promoting your website usually includes discussions about imagery, textual content, SEO, sitemaps, home pages and internal and external linking. Conversion, of course, is discussed usually in terms of a “call to action.” However, precious little time is given to the real basics of selling. The ... http://sem-blog.optimum7.com/arthur/online-marketing-and-business/sales/website-design-and-sales-101/ You have invested a good deal of money, time and effort. You have created a great website with all of the proper elements. Your keywords are ranking well and you are getting excellent click-through- rates and conversions in the form of leads filled out through a well thought ... http://sem-blog.optimum7.com/arthur/online-marketing-and-business/sales/conversion-%e2%80%a6-when-great-web-design-great-seo-and-ppc-arent-enough/ It is a question that a lot of people ask.To have a better understanding about why spammers spam, you have to look into the benefits of spam.Just like a Home Burglar, there is a financial aspect to their career decision 99% of the time. Spammers are people too. They have monetary ... http://sem-blog.optimum7.com/adelard/email-marketing/why-do-i-get-spam-emails/ I was recently reading an article on how Microsoft dropped the ball on developers and why several of them started to switch over to MAC OS X. Then I realized that the problem with Microsoft is that it represents the global large corporate mentality, mediocrity and lack of innovations. This ... http://sem-blog.optimum7.com/adelard/web-standards-validation/why-i-obsess-over-web-standards/ It’s a legitimate question and has always been. “Should I outsource my Internet Marketing or do it in house?”  In my career of almost 8 years, I’ve been asked this question many times. Every owner, manager or decision maker wants to select the best solution for his business. However, sometimes that ... http://sem-blog.optimum7.com/duran/online-marketing-and-business/to-outsource-or-not-to-outsource-seo-and-ppc-most-asked-question/ I saw the following set of data regarding Paid Search showing the latest trends as measured in ad spending for the past two months. It is clear that paid search or PPC, the ads that appear above and to the right of Google Search pages, continues to grow.  While this clearly ... http://sem-blog.optimum7.com/arthur/online-marketing-and-business/search-engine-optimization/organic-search-engine-optimization-%e2%80%93-better-value/ If Microsoft has walked away from Yahoo for good, and I think they should, it will be a blessing. Over 40 billion dollars for a name brand is what it amounts to. Yahoo had the world by the tail at the beginning of the decade. The clear ... http://sem-blog.optimum7.com/arthur/online-marketing-and-business/search-engines-online-marketing-and-business/internet-search-%e2%80%a6-so-what-now-microsoft/ I just completed a phone conversation with someone who I originally talked with last week after he filled in a form on our website specifically asking about our Ecommerce packages and our SEO Services. I had provided him with some basic information and followed through with an email with links ... http://sem-blog.optimum7.com/arthur/online-marketing-and-business/search-engine-marketing-buyer-beware/