Paralysis by Over Analysis
In today’s online marketplace, there are many people trying to “compete on analytics” to boost sales, drive online traffic, and increase brand loyalty. There are many books, videos and classes that offer extensive information. There is even a Dummies guide to analytics. Business Intelligence is the practical use for analytics.
SEO and the Power of Web Analytics
There’s no question; no matter if you are a well known brand, or you are a small company just starting out, you need an online presence. And the best way to create an online presence is through Search Engine Optimization and Pay per Click. Both of these methods of online visibility require one very important parameter; analytics.
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