The Ideal Marketing and Customer Focus

The customer is the only person who is qualified to specify what quality means. This leads to detailed analysis of who are the customers, what are their needs, what features are required of our products/services, how do customers rate our products/services versus our competitors and why, how can we keep our customers satisfied? General Motor’s new electric vehicle the Chevy Volt is a product innovation advancement that is intended to gain that customer focus. This vehicle will help consumers save money on gas and it may help General Motors win back their brand loyalty. GM finally starts to market to its customers’ needs.

Business Owners: Keep Your Eyes on the Ball!

Well, its been quite a week. Including the effects of inflation, the Dow Jones Industrial Average is at least 20% below where it was 10 years ago! We will see layoffs in the 6 figures for many months now and we’ll probably see unemployment rates north of 7%.

Organic Search Engine Optimization – Better Value?

It is clear that paid search or PPC, the ads that appear above and to the right of Google Search pages, continues to grow. While this clearly benefits Google, what does this mean for PPC advertisers and what do this mean for you?

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