Marketing to the Younger Generation

Nike launched a new ad campaign in September in Europe “Here I am” to replace the 1988 slogan “Just do it”. This new campaign features the life stories of five top European female athletes. Nike’s new campaign is an example of both segmentation and target marketing.

Recession Yes but Online Holiday Sales Still Higher

It is estimated that online holiday sales will reach at least $32 Billion Dollars in 2008; a 10% increase over 2007.

Search Engines and Socialism

It would be shocking to me, at this point, if Barack Obama is not elected as our next President. It reminds me of the phrase … “be careful what you ask for … you might just get it.”

The International Internet Marketing Scene from My Experience

I was recently doing a world wide internet marketing campaign for a client who wanted to invest different amounts depending on continents. It was a great exercise for me to flex my international arm again, and boy was I in for a surprise.

Internet Marketing … Don’t Repeat Your Mistakes!

The other day, we received an online inquiry from someone who found us on Google. We spoke at great length about his trials and tribulations online. Basically, he has tried and failed on several occasions over the past few years trying to achieve real online visibility through organic SEO with various so-called SEO Companies. However, each attempt has failed!

Marketing to Personal Identity

Variety and creativity plays a huge role in marketing. It’s very important to think outside the box and observe different cross industry opportunities as the business grows and the market expands. Consumers are not satisfied with products that have only a couple of features anymore. They want innovation and they seek creativity.

Marketing and Apple: Are they boring?

Marketing is tricky, especially when there’s much anticipation and different distribution channels. This was exactly the case when the specifics of the iPod were leaked before the actual unveiling, making the information at the event predictable and disappointing. However, this does not seem to make anybody talk less about Apple. They’re everywhere online; blogs, forums, articles, news and media. Apple has created a buzz and it works to their advantage. But, how are they able to keep doing this?

Internet Marketing – Allocation of Resources

Online marketing is broad with many different strategies to follow. The possibilities are almost endless and it’s impossible to use all channels of marketing. That’s one of the reasons marketers need to focus client resources on the channels that will be of more benefit to the client and the project at hand.

Business Owners: Keep Your Eyes on the Ball!

Well, its been quite a week. Including the effects of inflation, the Dow Jones Industrial Average is at least 20% below where it was 10 years ago! We will see layoffs in the 6 figures for many months now and we’ll probably see unemployment rates north of 7%.

How to Control Your Web Project

Outsourcing and dealing with Customized Web Projects is hard work. Managers must make sure that deliverables are accurate and deadlines are realistic and firm.. Delivery delays, errors in development can lead to lost business, less ROI and lost opportunities … even over the long run.

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