You Need Control of Your Leads

Having a website that converts traffic into leads should be the #1 goal of lead generating websites. Getting the site focused and fine-tuned to maximize conversions is half the battle. The other half is turning the leads into sales, generating profits if your costs are in line.

Where Does the Real Innovation Come from?

I found myself wondering why some major brands fail once they have reached their “target audience”. From my perception, they spread themselves too thin.

Obama - You are my President, I am with you

Dear President Obama,

I am a middle aged small business owner of two companies, one in telecommunications and one in internet marketing. I did not vote for you because I disagreed with much of what you espoused during the campaign.

Marketing to the Younger Generation

Nike launched a new ad campaign in September in Europe “Here I am” to replace the 1988 slogan “Just do it”. This new campaign features the life stories of five top European female athletes. Nike’s new campaign is an example of both segmentation and target marketing.

MARKETING OPPORTUNITIES IN INTERNATIONAL EVENTS

In an article I read in the Wall Street Journal last week, I realized how important international events are for companies for branding and marketing purposes. Mars has been attempting to increase the advertisement efforts of their candies in China for years. The deal went through when they declared Snickers to be the Beijing Olympic Game’s official chocolate in Summer 2008. They also targeted a specific consumer target, which helped them produce different strategies and gain insights into consumer feelings.

Nintendo’s Marketing & Innovation Comeback

For those growing up with a video game control in their hands, Nintendo has been the boldest, groundbreaking innovator of fun. With Nintendo 64, the company established their superior creativity, launching tittles such as Legend of Zelda Ocarina of Time, Mario 64 and Super Smash Bros, guiding many individuals to the title of “hardcore gamers”, who, by adopting this new identity, have learned to expect more flawless products with each new product innovation. Simply put, Nintendo is the true leader of video game entertainment. Those committed to the company experienced rough times throughout the transition to the Game Cube, where, the Playstation 2 began their reign of the “hardcore gamer” market by launching more advanced and graphic-based games such as Metal Gear Solid and Final Fantasy. Consequently, many gamers surrendered their nostalgic bond with Nintendo and embraced the more aesthetically pleasing competition.

The Ideal Marketing and Customer Focus

The customer is the only person who is qualified to specify what quality means. This leads to detailed analysis of who are the customers, what are their needs, what features are required of our products/services, how do customers rate our products/services versus our competitors and why, how can we keep our customers satisfied? General Motor’s new electric vehicle the Chevy Volt is a product innovation advancement that is intended to gain that customer focus. This vehicle will help consumers save money on gas and it may help General Motors win back their brand loyalty. GM finally starts to market to its customers’ needs.

ONLINE MARKETING AND INNOVATION - Guide to Marketers

How can we differentiate ourselves from the competition? So many companies are using the same methods and following the same procedures to create results for their clients. I have been hearing that a lot recently at events and conferences. It seems to be a huge concern for companies who feel they cannot grow anymore or who feel they have hit a ceiling in their markets.

  • Online Marketing Tags