Marketing in a Social World

Everything is social nowadays and users are as aware as ever. It’s as social as it has ever been online with social media, social bookmarking, and social networking. The main objective is to attract users, generate traffic, to keep them there for increased page views and average time on site to sell Ad Space.

Easy Way to Add an Extra 54 Million People Worth Of Traffic

I recently saw an interesting article at site-ference.com, How to Get 54 Million People to Visit Your Site. - (http://www.site-reference.com/articles/Website-Development/How-to-Get-54-Million-People-to-Visit-Your-Site.html.)

Internet Marketing – Allocation of Resources

Online marketing is broad with many different strategies to follow. The possibilities are almost endless and it’s impossible to use all channels of marketing. That’s one of the reasons marketers need to focus client resources on the channels that will be of more benefit to the client and the project at hand.

ONLINE MARKETING AND INNOVATION - Guide to Marketers

How can we differentiate ourselves from the competition? So many companies are using the same methods and following the same procedures to create results for their clients. I have been hearing that a lot recently at events and conferences. It seems to be a huge concern for companies who feel they cannot grow anymore or who feel they have hit a ceiling in their markets.

SEO and the Power of Web Analytics

There’s no question; no matter if you are a well known brand, or you are a small company just starting out, you need an online presence. And the best way to create an online presence is through Search Engine Optimization and Pay per Click. Both of these methods of online visibility require one very important parameter; analytics.

How to Keep Marketing Costs Low During an Economic Downturn?

It is not a secret anymore; nor a gossip. We may not be technically in a recession yet (2 straight quarters of GDP negative growth) but we are certainly experiencing recessionary conditions and psychology. How can we not with the constant drum beat of negative news played over and over again in the media. We are on the edge of recession in the US and everybody feels it. Dollar is down, oil is up and profits are falling. Banks are losing billions of dollars and a lot of businesses are going bankrupt. So, how can we keep conducting business and acquiring clients without losing our focus and keeping patient?

Google and the Corporate Focus

The biggest SEM Conference in the world was held in New York City in March at the Hilton Hotel. This is one of the few events where SEM Companies, Agents and Independent Websites can gain knowledge and the most recent Industry News on all aspects of SEM including SEO, PPC, Social Media and Social Book marking. Industry giants such as Google, Yahoo, MSN and many other companies show up with speakers, and also to promote their presence.

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