Prospect: Impossible

I received a phone call from a new prospect recently. The first mistake I made was answering the phone. Seriously, the caller was actually ideal for the Paid Search Management Services and Organic Search Engine Optimization Services we provide.

Website Design and Sales 101

Designing and promoting your website usually includes discussions about imagery, textual content, SEO, sitemaps, home pages and internal and external linking. Conversion, of course, is discussed usually in terms of a “call to action.” However, precious little time is given to the real basics of selling. The internet and web sites haven’t changed anything about the way real people think, act, react and make decisions.

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