You Need Control of Your Leads

Having a website that converts traffic into leads should be the #1 goal of lead generating websites. Getting the site focused and fine-tuned to maximize conversions is half the battle. The other half is turning the leads into sales, generating profits if your costs are in line.

Recession Yes but Online Holiday Sales Still Higher

It is estimated that online holiday sales will reach at least $32 Billion Dollars in 2008; a 10% increase over 2007.

Search Engines and Socialism

It would be shocking to me, at this point, if Barack Obama is not elected as our next President. It reminds me of the phrase … “be careful what you ask for … you might just get it.”

Internet Search … So What Now, Microsoft?

If Microsoft has walked away from Yahoo for good, and I think they should, it will be a blessing. Over 40 billion dollars for a name brand is what it amounts to. Yahoo had the world by the tail at the beginning of the decade. The clear leader in all things internet and they just plain blew it! What can be a better testament to inept, egocentric and out-of-touch management than Jerry Yang’s playing hardball with Microsoft without an ounce of justification; he just gave away as much as 50% of the value of the deal for no reason that anyone can muster. In fact, his actions over the past 3 months are downright irresponsible as he actually and willfully destroyed share holder value with the sole objective of thwarting Microsoft’s takeover.

Internet Marketing – Keywords…Keywords…Keywords

Keywords are the central focus of any Search Engine Marketing strategy. Keywords need to be researched rather intensively to gain insight as to popularity, relative competition and, if you are engaging in PPC, the bidding data as it relates to budget.

Search Engine Spiders are Hungry!

SEO professionals, and hopefully their clients, are acutely aware that it is a very competitive world at the top of the search engine pages. When you are vying for top positions on the major search engines, you are now way beyond the mundane tasks of meta tags, title tags and other basic internal components that are best described in Search Engine Optimization “101.”

Google Search Rankings and the Grocery Store

Sometimes a simple analogy goes a long way towards explaining how things work. Search Engines and Search Engine Marketing are often times confusing to consumers and businesses alike. What is Search Engine Marketing? How does it work? What can it do for my business?

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