All Star Marketing

Every year the NBA holds its annual All Star Weekend in various cities throughout the United States. This year the event happens to be in Phoenix Arizona. Of all the events, the Slam Dunk Competition is one that creates the most stir. Many of the greats have taken the trophy home including Michael Jordan, Kobe Bryant, Dominique Wilkins, and Vince Carter. It is always a great honor to be invited to these events. This year, unlike years before, the last contestant will be chosen by an online voting contest held on NBA.co

Best Viral Marketing Campaigns of 2008

Elf Yourself (Office Max) - I am sure we have all received this email of our loved ones dancing as elves. Not only was this vastly popular, but fun, and has driven tons of traffic to their site … Kudos to Office Max for the brilliant idea. www.elfyourself.com

Marketing in a Social World

Everything is social nowadays and users are as aware as ever. It’s as social as it has ever been online with social media, social bookmarking, and social networking. The main objective is to attract users, generate traffic, to keep them there for increased page views and average time on site to sell Ad Space.

Kobe Bryant, Nike, and Obama Bring Change to Internet Marketing

There has been a trend for the past several years where online videos have become the most favorite media for publicity about one’s products, services, and / or talent. This trend has piggybacked the popularity of YouTube and has taken off on a genre all its own. Now, more than ever, we are able to launch viral marketing campaigns using online videos to reach the masses. Millions of people go onto YouTube every day to get their fix of a few minutes of entertainment. With the right keywords tagged on your videos you can drive a great amount of traffic to your online video.

Internet Marketing – Allocation of Resources

Online marketing is broad with many different strategies to follow. The possibilities are almost endless and it’s impossible to use all channels of marketing. That’s one of the reasons marketers need to focus client resources on the channels that will be of more benefit to the client and the project at hand.

High Search Engine Rankings - You have to EARN them!

The ongoing financial panic and crisis continues to concern and frighten people from all walks of life. There will be a bail out, in all likelihood, to stave off economic catastrophe … at least for awhile. So, what does this have to do with High Search Engine Rankings and Internet Marketing?

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